Search and Local Media

Curious about SEO and how it merges with NTR?    

Let’s start with some basics.  Search engine optimization (SEO) is the process of improving organic results for a website (also referred to as “natural” results).  Organic search results on the left side of a search results page contrast with pay-per-click ads (also called “sponsored links” on the right side of a search results page).  Each search engine results page (referred to as a “SERP”) displays 10 organic results, based on the user’s search query.

SEO can also be used as an acronym – in reference to search engine optimizers (that’s us!).  Our program works a little different than most.  Instead of working on a company’s existing web page, we build a new one, using all original copy points and a root domain in a category already familiar to search engines.  This new page links to the company’s existing website and can even drive the original website higher.  Our principal goal is to maximize visibility on the new page we build for advertisers.   In essence, any business participating in our program now has two different websites and has doubled its online visibility and search ranking potential. 

Examples:

• The Hurley Law Firm in Knoxville provides personal injury and probate services.  The Firm’s own website appears on Page 8 of Google.  Since joining the Wolfe Media SEO program, the Hurley Law Firm has since moved to the #1 position on Google under: "knoxville personal injury".   The firm is also listed on Page One under keywords: "knoxville probate".

• Michigan Granite & Cabinetry in Lansing MI specializes in kitchen countertops.  Using Wolfe Media’s SEO program in partnership with WSYM TV, the firm appears on Page One #1 under keywords: “lansing countertops” - beating 1.25 million other results.

• Four Paws Veterinary Service provides various vet-related services to pet owners throughout the Wichita area with an emphasis on shots for pets, vaccines plus spay and neuter services.  Using Wolfe Media’s SEO program in partnership with KFDI-FM, Four Paws appears on Page One #1 under keywords: “Wichita vet care” and “Wichita pet shots” and “wichita pet vet”  The clinic is also on page under targeted keywords including “wichita spay services”; wichita neuter services” and wichita pet vaccines”.

• Joe Wilde Company – the Garage Door Specialists - has been serving the Milwaukee area since 1945.  Using the keywords “milwaukee garage doors”, the page we created for Joe Wilde Company is now Page One #2 beating over 360,000 competing results.  Joe Wilde’s own website appears on Page 2 of Google under the same keywords.  On BING, the page we created is ranked Page One #1.

• Cassady Law Offices in Las Vegas offer Probate servies.  Type “las vegas probate law” on Google and you’ll find Cassady Law Offices on Page One results using the Wolfe Media SEO program.  Shorten your search to “las vegas probate” and the firm still qualifies for Page One status! 

• Malibu Windows, a local window replacement company in Omaha is on Page One of Google under “Omaha windows” – beating over 3 million results for a very competitive keyword phrase.  Quality Fence, also in Omaha is on Page One under keywords: “Omaha fence” and “Omaha fence replacement”.

• Aesthetic Laser and Vein Center in Santa Rosa is now on Page One of Google under keywords: “santa rosa cosmetic surgery” using Wolfe Media’s seo program in partnership with KZST-FM.    

• WBBM-AM (CBS) wanted a larger profile in the online home improvement space.  Since signing up with the Wolfe Media SEO program, WBBM now has the Page One #1 home improvement website in Chicago when you search the keywords:         “Chicago home improvement”.

• Case, Moses Zimmerman & Martin PA – a personal injury firm based in Wichita has moved to the Page One #1 position on Google since joining the Wolfe Media SEO program in Wichita.  You’ll find them under keywords: “wichita personal injury”.  

For dozens more examples of results companies are seeing using Wolfe Media's SEO program for local business, please contact us.

SEO Definitions

Algorithm: A series of formulas used by search engines to determine page ranking of a given web page or website.  Many webmasters believe that potentially hundreds of algorithms are used in the determination of a web site ranking.

Black Hat SEO: Various techniques considered to be trickery and/or misleading in an effort improve the SERP of a given web page or website for monetary benefit.  Such efforts can lead to a website being removed from the search engine’s rankings altogether.    

Crawl:  Search engines send out spiders to index web pages and determine in what order a page will be ranked.   To see the last time a spider visited your website, click “cache” below your website’s description on the search results page.  Check the top of the page for the last visited date.

Page Rank (PR): Many webmasters feel Page Rank no longer carries the importance it once did in SEO – others question its effectiveness at all.  A page “PR” value is the relative value of a single web page compared with other pages on the Internet.  To see the page rank of any web page, download the Google toolbar which includes the ability to view the Page Rank of a given web page.

Pay Per Click: Unlike organic results which cannot be purchased, PPC offers advertisers the opportunity to buy a link position in the sponsored section of a website, usually on a highest bidder format. 

SEO: Search Engine Optimization
The practice of improving a web site’s rankings.  In the form of an acronym – refers to search engine optimizers – or companies that help other companies improve their search engine ranking.

SERPs: Search Engine Results Pages

White Hat SEO:  Techniques endorsed by the search engines that can help a website grow its SERP.